The Costa Blanca continues to strengthen its position as one of Spain’s leading tourist destinations. Tourism forecasts for the summer of 2026 confirm a trend that has remained strong for years: Alicante Province continues to attract millions of national and international visitors.
Alicante Leads Hotel Occupancy
The latest forecasts indicate that the Valencian Community is expected to exceed 83% hotel occupancy during July 2026. Alicante Province is once again expected to lead the region with occupancy rates close to 87%, while Benidorm is forecast to approach 90%, reinforcing its position as one of Spain’s most popular holiday destinations.
These figures highlight the continued appeal of the Costa Blanca and the confidence that travellers place in the region year after year.
Tourism Drives the Local Economy
The steady growth of tourism benefits a wide range of sectors, including hospitality, restaurants, retail, leisure and local services. It also supports employment and contributes significantly to the economic development of many coastal towns.
Continued investment in infrastructure, excellent international transport connections and a diverse accommodation offering have helped the Costa Blanca remain one of the Mediterranean’s most competitive destinations.
A Positive Impact on the Property Market
The strength of the tourism sector is also reflected in the local real estate market. Every year, many visitors who first discover the Costa Blanca during their holidays return to purchase a second home or relocate permanently.
At the same time, strong visitor demand creates attractive opportunities for investors looking to purchase properties for holiday rentals.
A Destination with a Bright Future
Tourism forecasts for 2026 confirm that the Costa Blanca continues to be one of Spain’s most desirable destinations. This sustained growth not only benefits the tourism industry but also reinforces the region’s appeal as an excellent place to live, invest and enjoy the Mediterranean lifestyle.
